Comprehensive
Sports Marketing

With

overwhelmed by

all of the demands?

We know you don’t have the capacity to do it all.

Power up your team
college athletics revenue breakdown
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HOW CAN WE HELP?
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fundraising

AthletiQ's fundraising strategies increase giving via large gift donations to departments and universities. Implementation of content creation, promotion, and fundraising platform integration create campaigns that are seamless and impactful.

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athletic marketing & pr

Increase brand awareness and ticket sales across teams and departments with proven athletic marketing and public relations strategies and execution. Combining media production, digital strategy, social media management, reporting, media relations and more, athletic departments and universities can reach new heights.

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rev share strategy

AthletiQ can maneuver the world of NIL and Rev Share for your department or university. As the landscape continues to change, it becomes harder to maintain policy. We'll worry about Fair Trade laws and compliance, so you can focus on winning.

Unlock Your Full

MARKETING POTENTIAL

01

MARKETING AUDITS & CONSULTATIONS

What is your goal? Conversations will allow us to get an idea of your "brand" and vision. We will do a thorough audit of your past marketing campaigns and implement, fresh, new strategies sure to convert.

02

Revenue Share Planning and Strategy

The evolving college athletics landscape has created unprecedented opportunities for programs to redefine success through strategic revenue sharing. At AthletIQ, we specialize in aligning your program’s goals with innovative fundraising, athlete partnerships, and contract structures to drive sustainable growth.

Our approach integrates cutting-edge marketing strategies with student-athlete collaboration, ensuring every campaign maximizes its impact. From crafting compelling fundraising initiatives to developing athlete-driven marketing strategies, we help you unlock new revenue streams while building stronger connections with fans, donors, and stakeholders. Together, we’ll create a blueprint that empowers your program to thrive in today’s dynamic college environment.

03

Fundraising & Crowdsourcing

When you combine the strategy and skill of AthletiQ, and the passion your fans have for your university, the fundraising and crowdsourcing becomes unstoppable.

04

SPORTS PR & MEDIA RELATIONS

Transform your program's narrative through strategic public relations that magnifies your success both on and off the field. Our comprehensive PR services ensure your stories reach the right audiences, building impactful connections with media outlets, fans, and key stakeholders. From crisis management to milestone celebrations, we craft authentic, engaging narratives that strengthen your brand's reputation. Through targeted press releases, feature stories, media training for coaches and athletes, and proactive relationship building with sports journalists, we help you control your message and maximize positive coverage. Our team's deep understanding of both traditional and digital media landscapes ensures your program stays ahead in today's fast-paced sports environment.

05

Video & Photography

We believe every visual should tell a story. Through compelling video production, we capture the essence of your university—what it stands for, who your student-athletes are, and why your audience should care. Paired with custom photography, we leave outdated stock images behind, delivering unmatched professionalism and authenticity that elevate your projects and connect with your audience on a deeper level.

06

Website development & design

We build websites that combine winning designs, compelling copy, and a user-focused experience to make your “home base” the perfect platform for engagement and fundraising. From streamlined donation processes to tailored messaging, our sites are designed to make giving easy and enjoyable.

Already have a site up and running? Let us help with special projects like creating campaign-specific microsites or initiative-focused pages. These targeted platforms amplify your fundraising efforts, providing a dedicated space to tell your story, rally support, and drive results. Whether it’s your main site or a specialized campaign, we’re here to help you succeed.

get started with an

in-depth audit

AthletIQ’s Audit Service delivers a comprehensive evaluation of your digital marketing, public relations, and development efforts, providing expert analysis of your social media, email campaigns, digital ads, media content, website performance, and fundraising strategies. Along with the audit, you’ll receive content samples like social media calendars, marketing emails, and digital ad templates, plus actionable recommendations. This service offers a clear roadmap to optimize your marketing and media strategy and improve overall performance, helping you focus on what matters most to drive success.

Start Today
audits

AUDIT WORKSHOP
SOCIAL
EMAIL
DIGITAL ADS
MEDIA (VIDEO & REELS)
WEBSITE
ON-PAGE & TECHNICAL SEO
CONTENT/UI
FUNDRAISING
PUBLIC/MEDIA RELATIONS

CONTENT

CONTENT STRATEGY
FUNDRAISING EMAILS
WEBSITE & LANDING PAGE DEVELOPMENT
LOGO & BRANDING DESIGN & UPDATES
SOCIAL MEDIA TEMPLATES
SPORT SPECIFIC PACKAGES
VIDEO PRODUCTION
DIGITAL ADVERTISING
PRESS RELEASES
HOMETOWN ANNOUNCEMENTS
STORYTELLING
MEDIA TRAINING
CRISIS MANAGEMENT
MEDIA RELATIONSHIPS

Meet the Team

jerred
Jerred Hurst
Jerred Hurst brings over two decades of expertise in marketing and technology, with a focus on Name, Image, and Likeness (NIL) since its national inception in 2021. As the owner of a marketing agency serving local, regional, and national brands, Jerred has honed his skills in leading diverse teams and developing innovative marketing strategies across multiple industries. At Athletiq Media, Jerred’s strategic vision and problem-solving skills drive the company’s comprehensive services, including marketing audits, video production, and fundraising strategies, ensuring clients achieve their goals in the evolving landscape of college athletics.
parker
Parker Brown
Parker Brown is a seasoned professional with a proven track record in NIL and collegiate athletics fundraising. He has successfully built and managed a Power 4 NIL collective, overseeing contracts, athlete relations, compliance, and large-scale fundraising campaigns. Parker’s expertise extends to multi-million-dollar capital campaigns, facility campaigns, and marketing initiatives for collegiate athletic programs. His leadership has also guided individual NIL deal negotiations with brands like Dr Pepper, Raising Cane’s, and Salata. Parker’s comprehensive knowledge of the NIL  and revenue share landscape and dedication to athlete success make him an invaluable asset to Athletiq Media.
blake
Blake Silverthorn
Blake Silverthorn is a two-time Emmy Award-winning professional with a rich background in sports marketing and production. His tenure with the Dallas Cowboys and Texas Tech University involved leading television and social media creative teams, producing award-winning sports documentaries, weekly shows, and social media campaigns. Transitioning to the agency side, Blake has excelled in NIL, athletic fundraising, and sports marketing, specializing in sponsorships, branded media, and creative content. At Athletiq Media, he leverages his expertise to enhance services such as video production, social media management, and digital advertising, delivering compelling content that elevates clients’ brands.
Chris Cook
Chris Cook
Chris Cook is a seasoned public relations professional with a foundation in intercollegiate athletics. At Texas Tech University, he led PR efforts for a pair of Heisman initiatives – Kliff Kingsbury in 2002 and the Pass or Catch 2008 campaign for Graham Harrell and Michael Crabtree in 2008, the latter of which was a play off the presidential election and generated unprecedented national coverage. Additionally, he directed overall communications for the athletic department and football program during Mike Leach’s 10 years as head coach and coordinated media around hiring hall-of-fame basketball coach Bob Knight. Transitioning from athletics, he’s built a diverse career in higher education and corporate communication, excelling in messaging, brand strategy and audience engagement. Chris also is a professor of public relations at the university. Through his consulting practice, he draws on more than 30 years of experience to provide customized PR solutions that enhance brand visibility and deliver results.

CONTACT US
Today

ATHLETIQ MEDIA

hello@athletiqmedia.com